Facebook and social media survey

Social Media Survey: Who’s using Facebook?

Facebook Use Among Different Age Groups

Facebook and social media survey

This week’s lecture and readings focused on how to use surveys and questionnaires. For our assignment, we were asked to familiarize ourselves with OpinionLabQualtrics, and SurveyMonkey, and then pick one of these services to help answer a research question we may be considering. After researching the three services, I concluded that SurveyMonkey would work best for what I was trying to achieve. OpinionLab seemed to be more for customer feedback, and Qualtrics was more academic-research based. Because I had never created a survey before, I wanted to make sure I chose a service that was straightforward and extremely user friendly.

I have decided to survey different age groups about their Facebook use. I first became curious about this topic at the end of last year when a study declared that Facebook was ‘dead and buried’ among UK teens. While I don’t know that many teens, this claim got me thinking…is Facebook use and enthusiasm waning among the youth in America as well? And how does it compare to Facebook use and enthusiasm among those 35 and up?

It’s safe to say that 99% of my friends, those ranging in age from about 21-34, have a Facebook and continue to use it weekly. This social media network continues to be a popular way for Millennials to connect with each other after meeting at an event or in class. In fact, almost everyone in my social media masters program has a Facebook. While these students do have other social media accounts, it seems that the majority use Facebook more often than they use their other social media networks. The same holds true for me. I have accounts with Twitter, Instagram, Google+, Pinterest and LinkedIn but still log on to Facebook more than any of the others. If Facebook use really is waning, then why does the network continue to be No. 1 among my friends?

While Facebook use among Millenials continues to be up for debate, in the last few years, it seems that the 35 and up demographic has steadily increased its Facebook use. I would venture to say that about half of the parents I know, my dad included, are on Facebook. Just to give you an idea of how much Facebook use among this generation is increasing – I solicited my dad’s help in spreading the word about my survey to his Facebook friends. He posted a status about it at 7 a.m., and by the time he left the house at 7:20 a.m., he had already received five comments from people saying they had completed the survey. Why is this demographic so interested in having a presence on Facebook?

My survey consists of the following questions.

  1. What is your gender?
  2. What is your age?
  3. What do you primarily use Facebook for?
  4. About how often do you view or access Facebook?
  5. Have you ever deleted your Facebook account?
  6. Why did you delete your Facebook account?
  7. What do you like most/least about Facebook?
  8. Please rank the following social media networks in order of preference: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+
  9. Since last year, how has your Facebook activity changed?
  10. How strongly do you agree or disagree with the following statement? Facebook is dead and buried.

With this survey, I’m hoping to find out who’s on Facebook and why and ultimately determine what Facebook can do to keep its current users engaged. As the SEO specialist and social media manager at my company, it is my job to figure out how to gain more followers on Facebook and what kind of posts will be most engaging. It would be interesting to learn how to better attract the 35 and up demographic because that is who makes up my company’s target customer base.

Stay tuned for the results in next week’s post! In the meantime, if you’d like to help me in my quest for knowledge, please feel free to take my survey.

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MMC5427 Week 2 Assignment: H&M and SEO Keywords

H&M reaches sales goals without the help of SEO keywords.

H&M SEO Keywords Ad Campaign

I chose H&M as my multinational company.  The Swedish-based retailer, officially known as Hennes & Mauritz AB, is known for selling affordable clothing for women, men and children in 2,500 stores across 44 markets and online. Many of you have also probably seen the company’s minimalistic yet eye-catching advertising campaigns in shopping malls, on billboards or even in metro stations.

I thought it would be interesting to choose H&M for this assignment because the company only started selling its clothes online to U.S. customers last August. Before that, Americans had to visit one of its retail stores to get their hands on these affordable pieces. I was interested in seeing how H&M’s SEO stacked up against that of other multinational companies that have been using online shopping for much longer.

I predicted that H&M would be on the first page of Google for the following keywords, but I was only partly right.

  1. Discount clothing– Page 1, result #2 out of about 2,270,000,000 results.
  2. Discount clothing stores- Page 2, result #3 out of about 126,000,000 results.
  3. Discount men’s clothing- Beyond five pages.
  4. Discount women’s clothing- Beyond five pages, but H&M is mentioned at the bottom in the “searches related to” section. It’s interesting to note that Forever 21, one of H&M’s biggest competitors, takes the #2 spot for this keyword.
  5. Affordable men’s clothing- Beyond five pages, but H&M is mentioned at the bottom in the “searches related to” section.
  6. Affordable women’s clothing- Beyond five pages, but H&M is mentioned at the bottom in the “searches related to” section.
  7. Clothes on sale- Page 1, result #2 out of about  271,000,000 results. It was beat out only by Forever 21.
  8. Men’s clothes- Page 1, result #4 out of about 176,000,000 results.
  9. Women’s clothes- Page 1, result #4 out of about 177,000,000 results.
  10. Children’s clothes- Page 1, result #4 out of about 69,400,000 results.

H&M Coding Review

The coding for the company’s homepage does not contain any meta keywords, nor does it contain the words discount, affordableclothing or clothes. The word store, not stores, appears only in the form of “store locator” and “in- store”. Men’s and women’s clothes are referred to as “men’s fashion” and “women’s fashion”, which is why H&M did not rank high for the “men’s clothes” and “women clothes” keywords. The keyword children’s clothing was nowhere to be found. It’s interesting to note that, according to H&M’s coding, the most popular keyword on my list was sale. It was found a total of 62 times, but was not written as clothes on sale.

Conclusion

Based on these findings, I have come to a few conclusions. While SEO is an extremely important part of building a brand’s online presence, H&M realizes that people who are searching for its clothing, shoes and accessories online aren’t typing in keywords such as discount clothing; rather, they’re typing in hm.com and probably have been doing so even before it began selling to U.S. customers online. Once a brand establishes itself as the go-to brand for a particular category, in this case for affordable fashionable clothing, a lack of SEO for certain keywords can’t really take away from its success. In fact, immediately following the opening of its online store in the U.S., the company actually reported massive Q3 profit increase.

Overall, the company is still doing remarkably well for six out of the 10 keywords I selected. Perhaps its due to its presence on Google+, which has been the topic of many marketing case studies. Each day, the company connects with more than 940,000 people through photos, videos and exclusive content that reinforces its brand as a fashion lifestyle.