Reputation Management: How to Handle Positive and Negative Online Reviews

DISCLAIMER: The following posts are sample TripAdvisor.com reviews for academic purposes only. 

For this week’s assignment, I’ve been assigned the role of social media manager within the hospitality industry. It is my job to manage all of the content that goes up on my hotels’ various social media channels. I am also in charge of the public relations aspect of these hotels, which entails reputation management.

Hotel reviews, both negative and positive, need to be handled with care, as this can be the difference between whether your guests decide to come back for a future stay or whether they write you off completely. Below, you’ll find an example of a negative TripAdvisor review and a positive one and appropriate responses for each.

Negative Review

Hilton Fort Lauderdale Negative Review

Hello, LUV2TRAVELWITHHUBBY:

Thank you for bringing your concerns to our attention. We are sorry to hear your recent stay at the Hilton Fort Lauderdale Marina was an unpleasant one. We know how memorable a 10-year high school reunion can be and wish we had been able to better serve you this weekend. With over 92 years of experience, Hilton prides itself on being a global leader in hospitality and customer service.

With children off from school, the summer months can be an especially busy time for our hotel. Many people ask for late checkouts, which can cause our housekeeping staff to fall behind their normal routine. That being said, we do still try our best to meet the 4 p.m. check-in deadline, as we don’t like to keep our guests waiting. Right now, we are in the process of upgrading all of our rooms to include new, top-of-the-line shower heads with various settings and new shower doors. We will keep your feedback regarding the bed frames in mind, as we are always looking to make improvements for our guests. As part of our continued renovations, we are adding more recycle bins throughout the hotel property to ensure that our pool and fitness center stay well kept.

We would like to invite you and your hubby back for a true Hilton Fort Lauderdale Marina experience. Please send me an email at lynette@hiltonfll.com so that I can set you up with a free Bed & Breakfast package and a room upgrade.

We are looking forward to having you visit us soon!

-Lynette, Social Media Manager of Hilton Fort Lauderdale Marina

 

Hyatt Regency Orlando Positive Review

Hello, Travelwith3kiddos:

Thank you for coming back to stay with us at the Hyatt Regency Orlando. We are happy that you and your family had such a wonderful time. I appreciate hearing such wonderful feedback about the architecture of our hotel and knowing that our staff was professional during your stay with us. I’m also glad you enjoyed your dining experiences at B-Line Diner and Fiorenzo Italian Steakhouse. Fiorenzo Italian Steakhouse combines the fun and excitement of an authentic Italian restaurant in Orlando and the tradition of a great American steak house. At the restaurant, guests can watch the preparation of fine Italian cooking through the restaurant’s open kitchen and then gather at the Milan-inspired lounge and select wines from our extensive, award-winning wine cellar. We want guests of Fiorenzo Italian Steakhouse to feel at home, so we try not to rush anyone during their meal.

We do apologize that you were given a different room than what you had initially requested. To make it up to you, we would love to invite you and your family back to the Hyatt Regency Orlando for a free room upgrade. Please email me at lynette@hyattregencyorlando.com for more information. If I can assist you with any concerns regarding parking charges, please feel free to contact me about that as well. I’d be happy to provide you with more about our Park and Ride Package with mid-size rental car and complimentary self parking.

We’re looking forward to seeing you again!

-Lynette, Social Media Manager of Hyatt Regency Orlando

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Cosmoprof North America: Social Media Review

DISCLAIMER: Please note that I do not note work for Cosmoprof North America. This blog post is for educational purposes only.

Cosmoprof North America is a B2B beauty trade show event that takes place every year at the Mandalay Bay Convention Center in Las Vegas. This year, it ran from July 13-15, 2014. Before, during and after the show, I spent some time analyzing its use of social media, and to be honest it could use some work. At the moment, Cosmoprof North America has a presence on Facebook, Twitter, LinkedIn, PinterestInstagram and YouTube. Throughout this post, I will be diving deeper into how each platform was used to promote this year’s show.

Before the Show

Facebook –  The show’s business page featured a cover photo advertising the show and announcing the dates it would be taking place. On June 29, it also posted a status asking fans what they were most excited to see at this year’s show. This post received 12 likes and one share. Cosmoprof America did not mention its show again until July 9, when they asked its Facebook fans who was excited about the show and included a link to the event’s website. This post only received six likes and one comment. Perhaps a better question for this post would have been “What are you most excited about seeing/doing at Cosmoprof North America?”

Facebook Cover Photo July 13

Facebook Post June 29

Facebook Post 1 07.13.14

Twitter – With 2,727 followers, Cosmoprof North America is much more active on its Twitter than it is on its Facebook. It frequently posts to its profile and does a good job of retweeting tweets that have to do with any of its products or event happenings. Before the show, it worked to get its Twitter followers excited about the upcoming event.

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LinkedIn – LinkedIn began promoting the event about two months ago. Both of its pre-show posts received only three likes. On the plus side, I liked how they incorporated hashtags into their first pre-event post, which is something you don’t typically see on LinkedIn.

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Instagram – Before the show, Instagram served as a way to give fans a behind-the-scenes look at what it takes to prepare for Cosmoprof North America. These pictures included such things as unpacking, pictures of the hotel lobby and pictures of the ballroom where the trade show was being held. So far, Instagram has had the highest level of fan engagement. Pictures that were posted to this platform received anywhere from 12-55 likes.

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During the Show

Facebook – There were no Facebook posts on day 1 of the trade show. On day 2, July 14, Susan Yara, the founder of MixedMakeup, posted a link to a YouTube video she created on the event’s Facebook page, which showed a sneak peak of some of the new beauty products and brands she discovered on day 1 of the show. This post received two likes and one share. The video itself received 102 views. I find both levels of engagement to be quite low considering that a video should create more customer engagement than a simple status update. Also on this day, the event posted “BeautyFrosting’s Top 5 Faves at Cosmoprof 2014” and a post that was promoting Young Nails’ gel nail polish, its booth number and its website, along with a picture of freshly painted nails. Additionally, the event posted a picture of its Discover Beauty 2014 winners and a link to another one of its YouTube videos, in which Tati Westbrook speaks on Cosmoprof day 1.

Susan Yara Cosmoprof Day 1On day 2, Cosmoprof posted twice, once for Dawn McCoy to announce her BeautyFrosting Top Five Fave for day 2 and another one for Jennifer Chan to report on day 2. This YouTube video has more comments, seven to be exact, than the YouTube video that was posted to this platform to promote day 1 of the event. It also has 59 views, which was the highest number of views received during the show.

Jennifer Chan and Cosmoprof North America

Twitter- During the show, the event did a great job promoting various booths and the products they were selling as well as of retweeting posts made by people attending the show. The event’s weakness was that it hardly posted photos as tweets. Photos, as I’ve learned, tend to receive more engagement than just simple posts.

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LinkedIn – No posts were made during the show.

Instagram – Cosmoprof North America’s Instagram was constantly being updated throughout the show. For instance, on day 1 of the event, almost 15 pictures were uploaded to its profile. The pictures feature show attendees, product closeups and pictures of various booths.

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After the Show

Facebook – Facebook has not had any activity since the show ended. The cover photo for the event’s Facebook page still notes this year’s dates; however, the event’s website already notes the dates for next year. I think the cover photo should also be updated to include next year’s dates or even just a simple image taken at this year’s show. Having dates that already past makes it seem as if the Facebook page is rarely updated.

Twitter – Only two posts were made to Twitter after the show ended. The first post thanked everyone for coming to the show and the second one, which was posted on July 17, congratulated the winner of the 2014 Discover Beauty award. 

Twitter End of Day Cosmoprof North America

 

LinkedIn – No posts were made after the show.

Instagram – Since the show ended, six pictures have been posted to the event’s Instagram profile, including the one below, which is promoting the Cosmoprof Worldwide stand and others that include laid-back pictures of the event’s attendees/coordinators.

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Additional Social Media Platforms

Pinterest –  Two boards were created to reflect Cosmoprof North America 2014, but the Pinterest page as a whole still notes the 2013 trade show dates in its cover photo. A board has also been dedicated to the show’s affiliates, though it does not note whether they are this year’s or last year’s.

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YouTube – The official Cosmoprof North America YouTube channel only has two videos. One of the videos is welcoming people to the event and the other is a CPNA 2014 Event Highlights video.

Event Website – It has featured the CPNA 2014 Event Highlights video right on its homepage since before the event started. Additionally, the website banner, which is shown below, has already been updated to reflect next year’s trade show dates.

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Use of Hashtags

Hashtags were found on  Twitter and on Instagram, but they were far and few between. Hashtags such as #FijiLovers, #FijiLoves, #ShineB, #BoothA28415, #cosmetics, #4seconds and #beautyweek could be found sporadically. In my opinion, this event could have done better by including #cosmoprofna or #cpna in more of its tweets as well as by encouraging its followers to use either of these hashtags in their tweets. That way, it makes it easier to keep track of conversations related to this event.

Sponsor Promotion 

Booth numbers and sponsors are mentioned occasionally on Twitter, Instagram, Pinterest and the event’s website.

Other Examples of IMC

Fans eager to find out the latest news and updates regarding Cosmoprof North America 2014 are encouraged to sign up for the trade show’s newsletter by visiting the event website.

Overall

I think Cosmoprof North America could use some major improvements to its social media marketing strategy. Although the branding was consistent throughout, in terms of photos and brand voice, the frequency of posts and the level of engagement on the various platforms was not. Some platforms were much better at engaging customers than others. I would say that Instagram and Twitter are the event’s strongest platforms, while Facebook, YouTube, Pinterest and LinkedIn need some work. Instagram really stood out to me because of the number of daily posts it had on each day of the event. I was also presently surprised by the number of likes and comments on each of these pictures.

One thing that I felt was missing from the event’s social media efforts was a contest. I think Cosmoprof North America could’ve benefited from holding some sort of contest that would result in a free CPNA goodie bag, for instance. Perhaps something like this would’ve increased fan engagement. I also think the event website could’ve benefited from having a blog, which allows for more characters than both Facebook and Twitter.

A Social Media Content Calendar for the Happiest Place on Earth

**Please note that the content featured in this post is hypothetical and purely for academic purposes only.

Cinderellas_Castle

Each year, more than 17 million people visit Magic Kingdom, Disney’s most popular theme park. Because children are out of school during the month of August, it continues to remain one of the most popular times of the year for tourists to visit the happiest place on Earth. The hypothetical social media content calendar I created for Magic Kingdom will provide visitors with information about what they can expect during the month of August, including character appearances, rides, events, restaurants and ticket information. With these posts, my goal is to target parents and encourage them to plan their next family visit to the park, if they haven’t done so already. I hope that my posts provide them with new information rather than information they already knew about. My ultimate goal is to be able to increase the overall number of visitors to Magic Kingdom this summer.

Friday, August 1

Facebook: Get ready for a weekend of faith-infused entertainment. Tickets are on sale for Disney’s annual Night of Joy concert at Magic Kingdom. Purchase a two-night ticket through Aug. 5, and enjoy one admission to a Disney water park or DisneyQuest Indoor Interactive Theme Park!

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Twitter: Buy a two-night #NightofJoy ticket through Aug. 5 to receive free admission to a Disney water park or Indoor Interactive Theme Park!

Saturday, August 2

Facebook: Tonight, enjoy Extra Magic Hours at Magic Kingdom from 11 p.m to 1 a.m. when you stay at select Walt Disney World Resort hotels.

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Twitter: Tonight, enjoy #ExtraMagicHours at #MagicKingdom from 11 p.m to 1 a.m. when you stay at select Walt Disney World Resort hotels.

Sunday, August 3

Facebook: Start your Sunday off right by hanging out with Winnie the Pooh and his friends for a perfectly magical breakfast buffet at The Crystal Palace at Magic Kingdom.

Winnie The Pooh at Crystal Palace

Twitter: Hang out with Winnie the Pooh and his friends for a perfectly magical breakfast buffet at The Crystal Palace. 

Winnie The Pooh at Crystal Palace

Monday, August 5

Facebook: Unlock the fascinating history of Magic Kingdom park and gain backstage access to legendary hidden areas on our five-hour Keys to the Kingdom tour happening all month long. More information at http://bit.ly/1bn3nV0.

Disney Keys to the Kingdom Tour

Twitter: All of August, unlock the fascinating history of #MagicKingdom on our Keys to the Kingdom tour. http://bit.ly/1bn3nV0.

Tuesday, August 6

Facebook: “Are we there yet?” Encourage your kids to use a calendar to count down the days until your Magic Kingdom vacation. #TravelTipTuesday

Disney World Countdown Calendar

Twitter: Encourage your kids to use a calendar to count down the days until your Magic Kingdom vacation. http://bit.ly/U31eLz #TravelTipTuesday

Wednesday, August 7

Facebook: Wondering what the Seven Dwarfs Mine Train ride at the New FantasyLand is like? Check out the full experience.

 

Twitter: Wonder no more! Here’s an inside look at what the Seven Dwarfs Mine Train Ride at the New Fantasyland is like. http://bit.ly/U8Sowe

Thursday, August 8

Facebook: When did your dreams come true? Share your memories of your first trip to #MagicKingdom. #tbt

Little Girl Disney Princess

Twitter: Do you remember your first time at #MagicKingdom? Share your story with us. #tbt

Little Girl Disney Princess

Friday, August 9 

Facebook: Elsa and Anna, the royal sisters from Frozen, have journeyed from afar to meet new friends at Princess Fairytale Hall at Magic Kingdom park. Stop by throughout the day and hear a story about their adventures.

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Twitter: 

Stop by Princess Fairytale Hall at #MagicKingdom park today to meet the royal sisters from #Frozen.

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Saturday, August 10 

Facebook: Hoping to avoid the long lines at your favorite ride? Reserve attractions in advance with FastPass+. http://bit.ly/1i5Zhp6

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Twitter: Hoping to avoid the long lines at your favorite ride? Reserve attractions in advance with FastPass+. http://bit.ly/1i5Zhp6http://bit.ly/1i5Zhp6

Sunday, August 11 

Facebook: Looking for something to satisfy your sweet craving? Head on over to Auntie Gravity’s Galactic Goodies in Tommorowland, and treat yourself to soft-serve cones, sundaes or floats.

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Twitter: Craving something sweet? Stop by Auntie Gravity’s Galactic Goodies in #Tomorrowland, and treat yourself to a delicious ice cream sundae.

Monday, August 12 

Facebook: Loco about Locomotives? Join Disney’s railroad engineers before the Magic Kingdom opens for a behind-the-scenes look at how they keep things chugging along. Visit http://bit.ly/1s90PpW for more information.

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Twitter: Join Disney’s railroad engineers before the park opens for an inside look at how they keep things chugging along. 

Tuesday, August 13

Facebook: Planning your visit to Magic Kingdom this summer? Check out the Grand Floridian Resort and Spa, the Contemporary Resort or the Polynesian Resort, deluxe resorts right by the park!

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Twitter: Need a family-friendly hotel near the park? Try the Grand Floridian Resort and Spa, the Contemporary Resort or the Polynesian Resort.

Wednesday, August 14

Facebook: “Yo ho, yo ho, a pirate’s life for me.” Captain Jack and his crew of scallywags are scouring the high seas in search of treasure—and new recruits! Sail away with The Pirates League, and transform ye self into a living, breathing swashbuckler from the days of olde.

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Twitter: Captain Jack and his crew of scallywags are looking for new recruits for the #PiratesLeague. http://bit.ly/O4tE4M

Thursday, August 15 

Facebook: Want to know the best way to stay cool this summer? Take a ride on Splash Mountain, and you’ll find out.

Disney Splash Mountain

Twitter: Want to know the best way to stay cool this summer? Take a ride on #SplashMountain, and you’ll find out. #MagicKingdom

Friday, August 16 

Facebook: Princess Ariel has gadgets and gizmos aplenty, and she’s always happy to make new friends – especially human ones! Set aside some time to visit her at the grotto in Fantasyland anytime from 9 a.m. to 10:30 p.m. http://bit.ly/1tGixTa

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Twitter: Princess Ariel is always happy to make new friends. Meet her at the grotto in Fantasyland from 9 a.m. to 10:30 p.m. 

Saturday, August 17 

Facebook: Did you know? When the Magic Kingdom was created, its entrance and Main Street USA were created as a tribute to and in similarity to the old-fashioned movie theater.

mainstreetusa

 

Twitter: Fun Fact: The entrance of #MagicKingdom and Main Street USA were created as a tribute to and in similarity to the old-fashioned movie theater.

Sunday, August 18 

Facebook: With a little pixie dust from Tinker Bell, watch Cinderella Castle come to life right before your eyes. Every night, Magic Kingdom park guests can enjoy fireworks during the Celebrate the Magic show.

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Twitter: With a little pixie dust from Tinker Bell, watch Cinderella Castle come to life during the #CelebratetheMagic show.

Monday, August 19 

Facebook: We’re happy to have Princess Merida from “Brave” as part of our Disney Princess family. Which princess are you most excited about meeting? 

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Twitter: We’re happy to have Princess Merida from “Brave” as part of our #DisneyPrincess family. Which princess are you most excited about meeting?

Tuesday, August 20

Facebook: With the newly redesigned My Disney Experience mobile app, you can get wait times for attractions and showtimes for fireworks and parades as well as share plans with others through Family & Friends.

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Twitter: The #MyDisneyExperience mobile app gives you wait times for attractions and showtimes for fireworks and parades.

Wednesday, August 21 

Facebook: You’ll go to infinity and beyond when you hop on Buzz Lightyear’s Space Ranger Spin. Make sure you buy your FastPass+ before you ride!

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Twitter: Go to infinity and beyond when you hop on Buzz Lightyear’s Space Ranger Spin.

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Thursday, August 22 

Facebook: Make sure you’re able to get in one last Disney visit before your kids have to go back to school. Remember that Florida residents pay only $99 for a one-day pass to Magic Kingdom.

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Twitter: Make sure you get in a Magic Kingdom visit before school starts back up again. Remember Florida residents pay only $99.

Friday, August 23 

Facebook: Before you leave the park, make sure you stop by Big Top Souvenirs, a magical circus packed with zesty snacks, sweet treats and unforgettable souvenirs.

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Twitter: Before you leave the park, stop by Big Top Souvenirs, a magical circus packed with zesty snacks, sweet treats and unforgettable souvenirs.

Saturday, August 24 

Facebook: Have you heard of our MagicBand? MagicBand enables you to travel lighter throughout your vacation. Use it to enter Magic Kingdom and other parks, unlock your Disney Resort hotel room and buy food and merchandise.

Disney Magic Band

Twitter: Use your #MagicBand to enter the parks, unlock your Disney Resort hotel room and buy food and merchandise.

Sunday, August 25 

Facebook: Curious about the man behind the magic? We welcome you to go on the Walt Disney: Marceline to Magic Kingdom Tour, a three-hour look at how key events in Walt Disney’s life inspired Magic Kingdom park and the beloved attractions within it. 

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Twitter: Learn more about #WaltDisney, the man behind the magic, on the Walt Disney: Marceline to Magic Kingdom Tour. 

Monday, August 26 

Facebook: There’s no better way to bring the whole gang together than by going on Disney’s Family Magic Tour! Take off on a guided scavenger hunt through Magic Kingdom and collect a series of clues as an unforgettable adventure magically unfolds around you. More information at http://bit.ly/1r71Tu3.

Disney Family Magic Tour

Twitter: Looking for a fun activity everyone can enjoy? Check out our #FamilyMagicTour scavenger hunt. More information at http://bit.ly/1r71Tu3.

Tuesday, August 27 

Facebook: Great sea creatures and twinkling flags cross the lagoon to electronic tunes in the Electrical Water Pageant. You can catch the show tonight every 15 minutes from 9 p.m. to 10:15 p.m.

Electrical Water Pageant

Twitter: Tonight at 9 p.m., great sea creatures and twinkling flags will cross the lagoon to electronic tunes in the #ElectricalWaterPageant.

Wednesday, August 28 

Facebook: Celebrate your daughter’s birthday by taking her to dine with Disney Princesses at Cinderella’s Royal Table inside Cinderella Castle. Visit http://bit.ly/PhYisD to make reservations.

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Twitter: Dine with Disney Princesses at Cinderella’s Royal Table inside Cinderella Castle. Visit http://bit.ly/PhYisD to make reservations.

Thursday, August 29 

Facebook: Space Mountain will take you through the darkest reaches of outer space. Make sure to check it out when you visit Tomorrowland. 

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Twitter: #SpaceMountain will take you through the darkest reaches of outer space. Make sure to check it out when you visit #Tomorrowland.

Friday, August 30 

Facebook: Hungry? Be our guest at the Beast’s enchanted castle. Step inside for a delicious quick-service lunch or a delightful sit-down dinner.

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Twitter: Hungry? #BeOurGuest at the Beast’s enchanted castle. Step inside for a delicious quick-service lunch or a delightful sit-down dinner.

Saturday, August 31 

Facebook: Meet the mouse who started it all at the Town Square Theater from 9 a.m. to 11:30 p.m. Discover props and posters from Mickey’s magical career in the theater and maybe even spot a disappearing dove or a rabbit coming out of a hat!

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Twitter: Don’t forget! You can meet #MickeyMouse at the Town Square Theater in #MagicKingdom from 9 a.m. to 11:30 p.m.

What is Myspace and How Can Companies Benefit?

myspace-logo

Platform Overview

Myspace is a social networking site that enables its members to make friends, write blog posts, add music and customize their Myspace pages.

Company History

The Beverly-Hills-based social networking platform was founded in 2003 by several eUniverse employees with Friendster accounts who all saw potential in its social networking features. Chris DeWolfe, Brad Greenspan, Tom Anderson and Josh Berman officially launched Myspace in January 2004.

Tom Anderson MySpace Photo

Tom Anderson, everyone’s first friend on Myspace

In February 2014, Myspace had 1 million users. By November, that number jumped to 5 million. In July 2005, Myspace was bought by News Corporation for $580 billion. From 2005 until early 2008, Myspace was the most visited social networking site in the world, and in June 2006, it surpassed Google Search and Yahoo Mail as the most visited website in the United States. By late 2007 and into 2008, Myspace was considered the leading social networking site and consistently beat out its main competitor Facebook in traffic. On April 19, 2008, Facebook overtook Myspace in the Alex rankings. Since then, it has been declining in membership. In late February 2011, News Corp officially put the site up for sale, which was estimated to be worth $50–200 million. In June 2011, the site was sold to Specific Media and pop singer Justin Timberlake for $35 million. In June 2013, the site relaunched as a social entertainment network. In October 2013, the site announced that it had 36 million users and a 340 increase in artists using the network. As of May 2014, Myspace had an Alexa Ranking of 982 by total web traffic and 392 in the United States.

Target Audience

Although Myspace began as a traditional social network for the masses, it has since been rebranded as a social entertainment network. Writers, photographers, curators, brands, venues, DJs and photographers are among those that belong on the site.

How it Works

Signing up for a Myspace account is free and easy. Besides being asked to provide your basic information, when you sign up for an account, you are asked, “What are you about?” The purpose of this question is to get you to think about what kind of account you want to make. Myspace lets you select up to four boxes and choose from a variety of categories such as musician, photographer, dancer, athlete, curator, member and brand. “Member” is selected automatically for you, and if you are a business you should choose “Brand.” You should select two additional categories that best suit your interests or your business. After you create your account, upload a photo and write a description of your business in the “bio” section. You should also include the geographical location of your company and website URL. If you’re using Myspace for business purposes, it’s recommended that you select an image that most closely relates to your brand, the product or services your provide and your target audience. Once your account is up and running, you can post updates, such as links to your blog or YouTube videos, write comments or send out bulletins. With Myspace, you can also easily create playlists, so you might want to create a few that align most closely with your brand’s image. Then, you can start making connections with businesses that are related to your industry or ones with whom you already have a relationship.

Features

When it originally launched…

  • Myspace users could create a “Top 8,” where they could showcase the profile pictures of their top 8 friends.
  • Users could send out bulletins, or messages to all of their friends at the same time.
  • Myspace users had the option of using Myspace Codes, which consisted of basic HTML, to customize the appearance of their Myspace profile. They could do such things as change the background of their page and add a playlist of their favorite songs.

MySpace Original Profile

June 2005

Shifting Directions: The New Myspace

After several ups and downs, Myspace rebranded itself as a social entertainment network in June 2013, connecting the Gen Y audience to their favorite music, celebrities, TV, movies and games. The company discontinued “Classic Myspace” in a reset of the site and end of beta for their newest version. The mass deletion caused an outcry from thousands of users who had lost years’ worth of blog entries. Myspace is also home to Myspace Music, which helps major, independent and unsigned artists reach new audiences.

Although the top 8 feature no longer exists, Myspace still allows you to customize your profile. Account types such as the Musician, DJ/Producer and Comedian accounts allow you to upload audio files (WAV, MP3, AIFF, FLAC and AAC) and create albums. You can also customize your stream to show specific types of updates from your connections if you are only interested in photos, text, music, etc.

MySpace Now

July 2014

Integration with Other Channels

When you sign up for an account, you can choose to connect via Facebook or Twitter instead of creating a brand new username and password combination specifically for Myspace. Additionally, Myspace allows you to upload videos directly from YouTube to your profile.

The MySpace App

In addition to having a mobile friendly version of its website, Myspace has a mobile app available for both Android and iPhone users. Myspace Mobile makes it easy to log in to your Myspace account when you’re on the go. The app gives you free access to the world’s largest digital music catalog, allows you to create your own personalized radio station or tune into stations curated by your favorite artists or connections and lets you view your friends’ statuses and moods, activities, friend requests, comments and bulletins. Myspace Mobile even allows you to update your blog.

MySpace Mobile Android App

What Businesses Need to Know

Although Myspace is not as successful as it once was, signing up for an account can still be beneficial to businesses today.

Myspace is fantastic for any brand that is music or entertainment oriented and brands that want to connect with people ages 16-30. A DJ, for instance, could really benefit from having a Myspace account. Myspace claims to be the largest database of free music streaming and downloads, so if you’re a business that supports music in some way, Myspace might work for you. Or if you’re an artist or the manager of a local artist, then you might want to have a Myspace account to support and advertise your business.

Additionally, signing up for a Myspace account and regularly updating the information on it is good for SEO purposes. With a page rank of 9, Myspace can serve as a great social bookmarking tool. In 2012, it was ranked as one of the top 10 social bookmarking sites by Page Rank and Alexa Rank. Social bookmarking not only helps with the creation of backlinks, but increases traffic to your website. 

The most important thing to determine is whether Myspace is right for you.

To read more about Myspace, check out my Prezi.