**Please note that the content featured in this post is hypothetical and purely for academic purposes only.
Each year, more than 17 million people visit Magic Kingdom, Disney’s most popular theme park. Because children are out of school during the month of August, it continues to remain one of the most popular times of the year for tourists to visit the happiest place on Earth. The hypothetical social media content calendar I created for Magic Kingdom will provide visitors with information about what they can expect during the month of August, including character appearances, rides, events, restaurants and ticket information. With these posts, my goal is to target parents and encourage them to plan their next family visit to the park, if they haven’t done so already. I hope that my posts provide them with new information rather than information they already knew about. My ultimate goal is to be able to increase the overall number of visitors to Magic Kingdom this summer.
Friday, August 1
Facebook: Get ready for a weekend of faith-infused entertainment. Tickets are on sale for Disney’s annual Night of Joy concert at Magic Kingdom. Purchase a two-night ticket through Aug. 5, and enjoy one admission to a Disney water park or DisneyQuest Indoor Interactive Theme Park!
Twitter: Buy a two-night #NightofJoy ticket through Aug. 5 to receive free admission to a Disney water park or Indoor Interactive Theme Park!
Saturday, August 2
Facebook: Tonight, enjoy Extra Magic Hours at Magic Kingdom from 11 p.m to 1 a.m. when you stay at select Walt Disney World Resort hotels.
Twitter: Tonight, enjoy #ExtraMagicHours at #MagicKingdom from 11 p.m to 1 a.m. when you stay at select Walt Disney World Resort hotels.
Sunday, August 3
Facebook: Start your Sunday off right by hanging out with Winnie the Pooh and his friends for a perfectly magical breakfast buffet at The Crystal Palace at Magic Kingdom.
Twitter: Hang out with Winnie the Pooh and his friends for a perfectly magical breakfast buffet at The Crystal Palace.
Monday, August 5
Facebook: Unlock the fascinating history of Magic Kingdom park and gain backstage access to legendary hidden areas on our five-hour Keys to the Kingdom tour happening all month long. More information at http://bit.ly/1bn3nV0.
Twitter: All of August, unlock the fascinating history of #MagicKingdom on our Keys to the Kingdom tour. http://bit.ly/1bn3nV0.
Tuesday, August 6
Facebook: “Are we there yet?” Encourage your kids to use a calendar to count down the days until your Magic Kingdom vacation. #TravelTipTuesday
Twitter: Encourage your kids to use a calendar to count down the days until your Magic Kingdom vacation. http://bit.ly/U31eLz #TravelTipTuesday
Wednesday, August 7
Facebook: Wondering what the Seven Dwarfs Mine Train ride at the New FantasyLand is like? Check out the full experience.
Twitter: Wonder no more! Here’s an inside look at what the Seven Dwarfs Mine Train Ride at the New Fantasyland is like. http://bit.ly/U8Sowe
Thursday, August 8
Facebook: When did your dreams come true? Share your memories of your first trip to #MagicKingdom. #tbt
Twitter: Do you remember your first time at #MagicKingdom? Share your story with us. #tbt
Friday, August 9
Facebook: Elsa and Anna, the royal sisters from Frozen, have journeyed from afar to meet new friends at Princess Fairytale Hall at Magic Kingdom park. Stop by throughout the day and hear a story about their adventures.
Stop by Princess Fairytale Hall at #MagicKingdom park today to meet the royal sisters from #Frozen.
Saturday, August 10
Facebook: Hoping to avoid the long lines at your favorite ride? Reserve attractions in advance with FastPass+. http://bit.ly/1i5Zhp6
Sunday, August 11
Facebook: Looking for something to satisfy your sweet craving? Head on over to Auntie Gravity’s Galactic Goodies in Tommorowland, and treat yourself to soft-serve cones, sundaes or floats.
Twitter: Craving something sweet? Stop by Auntie Gravity’s Galactic Goodies in #Tomorrowland, and treat yourself to a delicious ice cream sundae.
Monday, August 12
Facebook: Loco about Locomotives? Join Disney’s railroad engineers before the Magic Kingdom opens for a behind-the-scenes look at how they keep things chugging along. Visit http://bit.ly/1s90PpW for more information.
Twitter: Join Disney’s railroad engineers before the park opens for an inside look at how they keep things chugging along. http://bit.ly/1s90PpW
Tuesday, August 13
Facebook: Planning your visit to Magic Kingdom this summer? Check out the Grand Floridian Resort and Spa, the Contemporary Resort or the Polynesian Resort, deluxe resorts right by the park!
Twitter: Need a family-friendly hotel near the park? Try the Grand Floridian Resort and Spa, the Contemporary Resort or the Polynesian Resort.
Wednesday, August 14
Facebook: “Yo ho, yo ho, a pirate’s life for me.” Captain Jack and his crew of scallywags are scouring the high seas in search of treasure—and new recruits! Sail away with The Pirates League, and transform ye self into a living, breathing swashbuckler from the days of olde.
Twitter: Captain Jack and his crew of scallywags are looking for new recruits for the #PiratesLeague. http://bit.ly/O4tE4M
Thursday, August 15
Facebook: Want to know the best way to stay cool this summer? Take a ride on Splash Mountain, and you’ll find out.
Twitter: Want to know the best way to stay cool this summer? Take a ride on #SplashMountain, and you’ll find out. #MagicKingdom
Friday, August 16
Facebook: Princess Ariel has gadgets and gizmos aplenty, and she’s always happy to make new friends – especially human ones! Set aside some time to visit her at the grotto in Fantasyland anytime from 9 a.m. to 10:30 p.m. http://bit.ly/1tGixTa
Twitter: Princess Ariel is always happy to make new friends. Meet her at the grotto in Fantasyland from 9 a.m. to 10:30 p.m. http://bit.ly/1tGixTa
Saturday, August 17
Facebook: Did you know? When the Magic Kingdom was created, its entrance and Main Street USA were created as a tribute to and in similarity to the old-fashioned movie theater.
Twitter: Fun Fact: The entrance of #MagicKingdom and Main Street USA were created as a tribute to and in similarity to the old-fashioned movie theater.
Sunday, August 18
Facebook: With a little pixie dust from Tinker Bell, watch Cinderella Castle come to life right before your eyes. Every night, Magic Kingdom park guests can enjoy fireworks during the Celebrate the Magic show.
Twitter: With a little pixie dust from Tinker Bell, watch Cinderella Castle come to life during the #CelebratetheMagic show.
Monday, August 19
Facebook: We’re happy to have Princess Merida from “Brave” as part of our Disney Princess family. Which princess are you most excited about meeting?
Twitter: We’re happy to have Princess Merida from “Brave” as part of our #DisneyPrincess family. Which princess are you most excited about meeting?
Tuesday, August 20
Facebook: With the newly redesigned My Disney Experience mobile app, you can get wait times for attractions and showtimes for fireworks and parades as well as share plans with others through Family & Friends.
Twitter: The #MyDisneyExperience mobile app gives you wait times for attractions and showtimes for fireworks and parades.
Wednesday, August 21
Facebook: You’ll go to infinity and beyond when you hop on Buzz Lightyear’s Space Ranger Spin. Make sure you buy your FastPass+ before you ride!
Twitter: Go to infinity and beyond when you hop on Buzz Lightyear’s Space Ranger Spin.
Thursday, August 22
Facebook: Make sure you’re able to get in one last Disney visit before your kids have to go back to school. Remember that Florida residents pay only $99 for a one-day pass to Magic Kingdom.
Twitter: Make sure you get in a Magic Kingdom visit before school starts back up again. Remember Florida residents pay only $99.
Friday, August 23
Facebook: Before you leave the park, make sure you stop by Big Top Souvenirs, a magical circus packed with zesty snacks, sweet treats and unforgettable souvenirs.
Twitter: Before you leave the park, stop by Big Top Souvenirs, a magical circus packed with zesty snacks, sweet treats and unforgettable souvenirs.
Saturday, August 24
Facebook: Have you heard of our MagicBand? MagicBand enables you to travel lighter throughout your vacation. Use it to enter Magic Kingdom and other parks, unlock your Disney Resort hotel room and buy food and merchandise.
Twitter: Use your #MagicBand to enter the parks, unlock your Disney Resort hotel room and buy food and merchandise.
Sunday, August 25
Facebook: Curious about the man behind the magic? We welcome you to go on the Walt Disney: Marceline to Magic Kingdom Tour, a three-hour look at how key events in Walt Disney’s life inspired Magic Kingdom park and the beloved attractions within it. http://bit.ly/1r7isGl
Twitter: Learn more about #WaltDisney, the man behind the magic, on the Walt Disney: Marceline to Magic Kingdom Tour. http://bit.ly/1r7isGl
Monday, August 26
Facebook: There’s no better way to bring the whole gang together than by going on Disney’s Family Magic Tour! Take off on a guided scavenger hunt through Magic Kingdom and collect a series of clues as an unforgettable adventure magically unfolds around you. More information at http://bit.ly/1r71Tu3.
Twitter: Looking for a fun activity everyone can enjoy? Check out our #FamilyMagicTour scavenger hunt. More information at http://bit.ly/1r71Tu3.
Tuesday, August 27
Facebook: Great sea creatures and twinkling flags cross the lagoon to electronic tunes in the Electrical Water Pageant. You can catch the show tonight every 15 minutes from 9 p.m. to 10:15 p.m.
Twitter: Tonight at 9 p.m., great sea creatures and twinkling flags will cross the lagoon to electronic tunes in the #ElectricalWaterPageant.
Wednesday, August 28
Facebook: Celebrate your daughter’s birthday by taking her to dine with Disney Princesses at Cinderella’s Royal Table inside Cinderella Castle. Visit http://bit.ly/PhYisD to make reservations.
Twitter: Dine with Disney Princesses at Cinderella’s Royal Table inside Cinderella Castle. Visit http://bit.ly/PhYisD to make reservations.
Thursday, August 29
Facebook: Space Mountain will take you through the darkest reaches of outer space. Make sure to check it out when you visit Tomorrowland.
Twitter: #SpaceMountain will take you through the darkest reaches of outer space. Make sure to check it out when you visit #Tomorrowland.
Friday, August 30
Facebook: Hungry? Be our guest at the Beast’s enchanted castle. Step inside for a delicious quick-service lunch or a delightful sit-down dinner.
Twitter: Hungry? #BeOurGuest at the Beast’s enchanted castle. Step inside for a delicious quick-service lunch or a delightful sit-down dinner.
Saturday, August 31
Facebook: Meet the mouse who started it all at the Town Square Theater from 9 a.m. to 11:30 p.m. Discover props and posters from Mickey’s magical career in the theater and maybe even spot a disappearing dove or a rabbit coming out of a hat!
Twitter: Don’t forget! You can meet #MickeyMouse at the Town Square Theater in #MagicKingdom from 9 a.m. to 11:30 p.m.