Hello! My name is Lynette Zilio, and I’m in my fourth semester of the University of Florida’s social media master’s program. I’m so happy to be in class with some familiar (and some new) faces! For those of you who might not know me, I’d like to take this time to tell you a little bit about myself.
Although I currently live in Orlando, I was born and raised in Miami. In 2007, I moved to Gainesville to attend UF. (Go Gators!) There, I majored in journalism and minored in Spanish. Throughout my time at UF, I was able to intern for The Miami Herald and The Denver Post as well as contribute to The Independent Florida Alligator and INsite, an entertainment magazine. I was also fortunate enough to be able to spend a semester abroad in Madrid, Spain, which really helped me dive deeper into the Spanish culture.
After I graduated from UF in 2011, I accepted a position as a sales and marketing assistant for a wholesale designer handbag company. In this role, I served as the liaison between the company’s independent sales representatives and its more than 1,000 specialty store accounts. I also ensured all department store orders were correct, attended trade shows, updated the website with new products and product descriptions, and created and managed the company’s social media profiles.
A year-and-a-half later, I accepted a position as the junior SEO specialist for a Miami-based cloud-computing company and Google Partner. In this role, I learned about keyword research, on-page optimization and what makes Google tick. I was also in charge of creating and managing the company’s various social media profiles as well as writing weekly blog entries for the company’s site.
Last June, after almost five years of being in a long-distance relationship, I decided to make the move to Orlando to be in the same city as my boyfriend. Since then, I’ve been working as a link builder for an Internet-marketing company called Launch That. Although the company manages several different websites, my job is to increase the visibility of asbestos.com in Google by utilizing white-hat SEO tactics to obtain authoritative and relevant backlinks. I also write monthly blog posts for the site and help with some of the company’s social media efforts.
In my spare time, I enjoy traveling, trying new restaurants and dancing.
Being that I was self-taught before entering this master’s program, I don’t quite know all of the ‘fine print’ of social media. With the help of this course, I’d like to be able to learn more about how to properly handle social media issues in the workplace, what the terms and conditions of each platform really mean, how to best moderate user comments and how to determine the validity of content shared via social media. Once I learn more about social media ethics, I know that I will feel more confident in my role as an Internet marketer.